“You Say You Know - But You Don’t Do"

If your life doesn’t reflect what you say you know, you don’t really know it.

Start doing what you know - Freedom and success are there for you.

You Don’t Know It Until You Do It

Let’s get one thing straight: If your results aren’t showing, your knowledge doesn’t matter. You can read every book, follow every guru, binge-watch every productivity video, but if your life still looks the same… you’re not applying any of it.

You don’t need more information. You need execution. Repetition. Discipline. That’s the brutal truth no one likes to hear, but it’s the only truth that sets you free.

“Knowing what to do” without doing it is just an ego trick.

It feels good to say “I know this already. ”But that line is the biggest dream-killer in your vocabulary. Because “I know” becomes your shield. It stops you from hearing. From learning. From changing.

If you truly “knew,” you’d be doing it. If you were doing it, you’d have different results. So if your reality hasn’t changed… neither have you.

This is the moment where you pause and look in the mirror. NOT to shame yourself, but to wake up.

Success isn’t a mystery. But it is earned. It doesn’t come from thoughts, feelings, or intentions. It comes from behavior. Daily action. Habits that match the person you say you want to be.

So next time you hear yourself say “I already know this,” stop.

Ask yourself: “Okay, but am I doing it?” “If I did this every day, how would my life look?” “What would my bank account, body, and mindset say about me?”

Because until your life looks like what you know…You don’t know it. Not really.

The Mirror - Confronting Your BS

Let’s be real for a second.

You say things like:

• “I just need to get back on track.”

• “I’m usually pretty disciplined, just not lately.”

• “It’s been a hectic week.”

• “I’ll start again Monday.”

• “This isn’t the real me.”

Sound familiar? Those are not facts. Those are stories. Lies you’ve told yourself so many times that they feel true.

Here’s the actual truth: You are what you consistently do. Your identity is built by behavior, not by intention. So if you keep skipping your workout, grabbing fast food, snoozing your alarm, scrolling instead of studying, and bingeing Netflix instead of building your dream... that IS you right now.

Uncomfortable? Good. That’s the mirror doing its job.

Let's look closer:

• You say you want to learn a second language… but you scroll TikTok in bed.

• You say you want more energy… but your screen is the last thing you see at night and the first thing you grab in the morning.

• You say you want to build your business… but you’ve watched more football this week than you’ve built.

• You say you want to be more productive… but you haven’t planned your day once this month.

You’re not lazy. You’re not broken. You’re just stuck in a loop of tiny decisions that cost you everything you say you want...

And here’s the kicker:

“One day missed is a misstep. Two days missed is the start of a new habit.”

You became good at snoozing. You trained your body to avoid discomfort. You rewarded yourself with dopamine every time you chose easy.

So now…Every time you consider doing something uncomfortable (but important), your brain fights you. Because it knows comfort better than it knows commitment.

And guess what? You're also really good at making excuses. Because you’ve practiced them. Like a lawyer defending the client called “your comfort zone.”

But here’s the shift: Just like you trained yourself into this version of you…You can train yourself into someone else.

The mirror doesn’t lie. But it doesn’t judge either. It just reflects what is. So you can decide what will be.

And if this hit you in the gut a bit?

Good.

You’re still in the game.

Rewire or Repeat - How to Actually Break the Loop

You’ve looked in the mirror. You’ve seen the gap between who you say you are and how you live. Now what?

You either rewire your brain, Or you repeat your patterns.

There is no in-between.

Neuroplasticity is real. Your brain physically changes based on repetition. Every time you choose the easy route, you reinforce the same neural pathways. Every time you choose the hard thing, you begin building new ones. Your brain is literally built by your behavior

This isn’t motivational fluff. It’s neuroscience

When you hit snooze, dopamine hits. When you open Instagram, dopamine hits. When you quit halfway and justify it, dopamine hits. Your brain rewards you for escaping discomfort, even if it’s ruining your potential!

And that’s the catch. What you repeat becomes your identity.

So, how do you actually break the loop?

1. Start with one decision that feels different Get up when the alarm goes off. Not because it’s fun. But because it’s the opposite of what the old you would do. One small choice against comfort starts the rewiring.

2. Practice discomfort daily

Go for the cold shower. Start the work you’ve been avoiding. Push through one more rep. Your brain will resist it. That’s the point. Resistance means you’re on the edge of growth.

3. Celebrate the right things

Not the outcome. The decision.

You don’t need to run 10K to feel proud. You need to show up when you didn’t feel like it.

That’s what builds identity. That’s what earns self-respect.

4. Repeat until it becomes who you are

Repetition rewires. It’s not magic. It’s math. Habits form through consistency, not motivation.

The more often you show up for yourself, the more you become someone who always does.

So next time you’re tempted to skip, quit, or delay.... Remember this:

You’re not deciding whether or not to do a task. You’re deciding who you’re becoming.

Rewire. Or repeat

The Playbook - How to Rewire Your Brain with Precision

Let’s cut the fluff.

You don’t need another “top 10 habits of billionaires” list. You need a strategy that works in your real life. With your schedule, your energy levels, your current mindset, and yes… your excuses too.

This is that strategy.

1. Start With ONE Identity-Based Habit

Don’t aim to “wake up at 5AM every day” when you’ve been snoozing for months.

Instead: Choose one action that reinforces who you want to become.

Example: "I want to become someone who honors their word." Then you choose: “I will do 10 pushups every morning, right after I brush my teeth.”

Why? Because brushing your teeth is already a habit, it becomes a natural anchor. (Habit Stacking / Habit Anchoring.) And 10 pushups is simple. But powerful. Because it’s a decision to show up. It’s physical proof you’re becoming someone new. (No, I am not saying that those 10 push ups are creating that dream body... They are creating a habitual pattern in the foundation TOWARDS that person that HAS that physique.)

2. Use the Brain’s Pattern Systems to Your Advantage

Your brain doesn’t change by hoping. It changes through consistent, emotionally reinforced repetition.

That means:

• Trigger the habit (same time, same location)

• Feel proud AFTER the habit (tell yourself why it mattered)

• Repeat it DAILY until it feels strange not to do it

This is called synaptic pruning and strengthening. You prune what you neglect. You strengthen what you repeat.

3. Protect Your Input. Guard Your Output.

Rewiring isn’t just about action, it’s also about what you allow into your brain.

• Cut the content that distracts or numbs you

• Stop following people who make you feel behind or not good enough

• Consume content that supports who you're becoming (books, podcasts, real conversations)

Then, track your output:

• What are you actually doing?

• What’s the truth, not the intention?

Your results are your report card.

4. Create a 24-Hour Feedback Loop

At the end of each day, ask:

• What did I do today that aligned with my new identity?

• Where did I default to my old self?

• What do I choose differently tomorrow?

This is reflection with accountability.

Without it, change is a wish.

With it, change becomes a system.

5. Make Discomfort Your Baseline, Not Your Enemy

If you’re not uncomfortable, you’re not changing. That’s not harsh, that’s biology.

The brain resists change because it burns energy. But that resistance is a compass. If it feels hard, uncertain, awkward... good.

You’re rewiring.

Train your nervous system to stay calm inside discomfort.

Breathe slower. Focus longer. Sit with it.

The more you practice this, the more resilience becomes your norm. And the less you’ll run from the work that actually matters.

This is how habits stick. Not by chance. Not by waiting to feel ready.

But by intentionally making new behavior easier, clearer, and more emotionally rewarding... day after day.

You're not trying to change your life all at once.

You're proving to yourself, one day at a time, that you're the kind of person who does the work, no matter what.

The Mirror, The Truth, and The Decision

If you’ve made it this far, one thing is clear. You’re not lazy. You’re not broken. You’re not lacking potential.

You’re just stuck in a cycle of knowing but not doing.

And that’s not a mindset issue. That’s a pattern issue.

Most people think motivation will save them.

It won’t.

Motivation is a result, not a requirement.

You act first. Then your identity shifts. Then motivation follows.

But most people wait. They wait until the stress piles up. They wait until they hate their reflection. They wait until another Monday or another month. Then they say “I’ll change.”

But here’s the truth:

You don’t rise to the level of your goals. You fall to the strength of your systems.

So here’s the mirror:

• If you keep hitting snooze…

• If you keep skipping your workouts…

• If you keep ghosting your own potential…

It’s not just hurting your results.

It’s shaping your identity.

Because every decision casts a vote for who you are becoming.

And if you don’t like who’s showing up in the mirror…Then it’s time to vote differently.

Right now.

Not Monday.

Not January.

Now.

You’re Not Just Building Habits

You’re building a life worth waking up for.

Every action you take is either reinforcing your power or feeding your excuses.

So you have two paths:

1. Keep knowing, but not doing, and let your current habits own you.

2. Get radically honest, do the small things daily, and build the discipline that frees you.

We’re not here to shame you. We’re here to challenge you. We believe you can do this, but belief without behavior means nothing.

And the next time you hear that inner voice whispering:

“I already know what to do…”

Answer it with this:

“Then I’ll prove it. Today. Right now.”

No drama.

No fluff.

No more lies.

Just action.

Because that’s where the new life begins.

Your biggest cheerleader

Sjoerd